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Two Guys & Beer
The Two Guys & Beer Podcast is a laid-back conversational show that combines the love of beer with a wide range of topics that pique the hosts' interest. These two guys, use beer as a launching pad for discussions on anything and everything that grabs our attention!
Two Guys & Beer
Breaking the Beer Mold: The MobCraft Story
What would you do if you could design your own beer? Go on a flavor journey with us, your hosts, Andy Backstrom and Shawn Field, as we unpack and taste beers from a MobCraft advent calendar, where creative recipes submitted and voted by beer lovers like you are brewed into reality! Listen in as we randomly pick and share our first impressions on these unique beers - spoiler alert, Shawn's first pick is Player Breeze, inspired from number 2, his childhood favorite number!
Ever wondered why your favorite sports personalities choose their jersey numbers? Well, we've got some stories of our own to share too! As we regale you with our adventures with jersey numbers, we'll also be savoring a variety of beers on air. From honey citrus lagers to the not-so-popular fruity beer, we've got the scoop on intriguing beer trivia and the breweries they hail from.
Finally, we crack open the world of MobCraft Beer, and their game-changing approach to brewing. Discover how this innovative brewery forges a symbiotic relationship with the public in concocting new beer flavors. From their humble beginnings, unique business model, to their exciting future plans, we've got the inside details on MobCraft Beer. So, grab a beer and join us for a fascinating exploration of beer, music, sports, and more!
And welcome in to yet another episode, episode number 10. We are now to double digits and working our way up to almost to a dozen episodes here on two guys in beer podcasts. My name is Andy Backstrom, joined by Sean Field, once again and Sean. Another day, another beer.
Speaker 2:Another day, another beer. Looks like another day, another 24 beers, as we have this advent calendar box of beer in front of us and we'll be diving into that and each grabbing a specific date out of there and giving that a whirl and seeing how that goes.
Speaker 1:This one. I normally, I think, with you know it's if people may or may not know the advent calendar type of deal. You go day by day, by day, but for the purposes of this we're just going to pick a random day, because why wouldn't we? You know, we just kind of make our own rules, this kind of we do something, but I don't know. I've been looking forward to this one, just because of the unknown nature to a certain extent, but also the variety potential of this. But I think that my wife is looking more forward to it because now we don't have this gigantic case of people clogging up the fridge.
Speaker 2:Yeah, it does take up some room in the fridge, but hey, it's well worth it.
Speaker 1:Just in case you're wondering, we are doing a mob. Craft is what it is. So the, the style, the flavor, yet to be determined because, as you'll learn, they're kind of all over the board. They do not have a specific style because the style is decided by you, the customer. It's a voting thing. They use that style to be. We'll get more into that. But yeah, so we literally this could be 24 different beers. I have no idea if they've doubled up, if they have only four kinds of beer, maybe they're all Coors light, I really don't know. But that would be a shame. That would be the ultimate point we wait for Ashton Kutcher to jump off like I got you.
Speaker 1:Yeah, that would be something different, for sure, but I'm assuming it's going to be 24 different kind of beers, like the side of the box says limited release beers, beer-related beers, year-round beers, seasonal beers, collaboration beers, there's all sorts of stuff. It's kind of all over the board. Like I said, we'll get more into the, the style, but I'm hoping that it's 24 different kinds, or at least two different kinds maybe for the ones that we got.
Speaker 2:Yeah that should be fun. You were talking about the people submitting the recipes for it. Is it any one question before you dive into it? Is it any random person just uploading recipes like you could upload the first time we brewed beer and be like, yeah, it is yeah absolutely, yeah.
Speaker 1:Yeah, it sounds like you can upload pretty much anything that you want if you have a flavor in mind, but they do try to be a little bit selective as far as what they something that's viable, you know. I mean, if somebody comes up with like we'll talk more about, a recommendation that was brought up on Shark Tank was like anchovies and pickles, or sardines and chocolate chips or something like that that's a bit much for beer.
Speaker 1:Exactly, and so they try to be a little bit more selective as far as what's a viable option. But they are very open to like we'll take just about anything and then we'll put these like I think. Right now they think they have eight different options on their website that you can vote on.
Speaker 1:Oh right, so go to what mobcraftcom, put your votes in the website that you go to, yeah, mobcraftbeercom, and then you just kind of follow the. You know the process through there. There's a tab called crowdsourced beer. Then you can just go to the vote on crowdsourced beer option, so pretty easy to be able to get to. You know, nice website got a little bit of information on there and a lot of information on what they have. They have three pre-orders and then they have like the eight beers you can vote on. We'll talk a little bit more about those here in just a bit. But step number one usually on the podcast it's a crack the top and be able to get going. But that's going to be step number two today, because the first one is we have to. We have numbers one through 24 and now we have to make a decision on what number we're going to go with. So I think I know what number you're going to go with.
Speaker 2:But Sean, you can expand the background of your number. Alright, well, I'm going to go with number two, of course. That's always been my favorite number my entire life. That's the number I wear playing basketball. It's the number I wear playing beer league softball. That's the number I always wear, period. I'm just number two there, you know, that it is.
Speaker 2:And I started liking that number because I am a huge NASCAR fan and my favorite racer of all time when I was a kid was Rusty Wallace, and that's why I like number two. And, of course, if you don't know, his sponsor was Miller Genio Draft, and I was a kid, so it just kind of correlates with the whole beer podcast, your beer. It started long, long ago. So here we go. I'm going to crack into number two and see what we get.
Speaker 1:So this will be kind of interesting to see kind of what pops out here. As we mentioned, we were trying to figure out if it's going to be 24 different kinds or just two different kinds. But yeah, we've popped the top and let's see here, miller, no kidding. So this will be interesting, not only because it's not like the hopcraft isn't like other breweries, it's their own, but they have like their own names, their own styles and everything. So it's going to be a whole description.
Speaker 2:So this specific beer that we popped out at number two on the advent calendar is player breeze. It's a passion fruit amber ale, 4.7% alcohol by volume, and it's an orange can. It's got some passion fruit looking stuff on there and there is a QR code to scan for the story. Oh, so if I can get enough good enough internet out here, I'm going to scan it and see if we can get any information on it, and I think I'm going to crack this one up. Take a quick sip while Andy takes off on his number.
Speaker 1:There we go. My number is going to be a number 11. I don't have a grand story, I guess I just I acquired that number very long ago, years ago I think. Mostly playing softball ended up with the number. I think I got it kind of maybe playing basketball initially, like, I think, my sophomore year or whatever. It's just the jersey that I got and around that time I latched mentally on to like jock jones and that those type of players. I like Chuck Knoblett, growing up I guess to a certain extent, until he left the twins and then became an awful Yankee or whatever. But you know, some of that stuff that kind of got going and that's kind of where I got my number from. But I've had that number for basically everything that I've done as well, same as Sean. You know the Bear League softball. I've used it a little bit playing basketball. I've used it playing volleyball now, usually on the back of a jersey, especially for softball.
Speaker 1:I have ones is the the nickname that I kind of gotten because of having 11 all the time, right up until this season when all of a sudden somebody decided that they weren't sure what ones meant and they actually thought that it was. My last name was Onus is what they thought it was, and so it kind of became a little bit of a thing. Everybody started calling me Onus and I was very confused. I was like what is happy, why it's well, they figured out that they did. They thought that was my last name, not my actual last name, so they didn't realize it was ones. But nothing to your hurt, no, there, that's just you know more of a kind of a funny side note. This year that happened. But yeah, so I'm going to go ahead and grab number 11, all right, look what do you got popping out of there.
Speaker 2:I'll tell you this uh, play a breeze beer. I don't care for the first initial taste of it. Uh, just so everybody know, I'm trying to pull up the information by the QR code. You might hear a little interference in the podcast now. We typically figured out how to not do it, but I have to apparently have interference to find this out. So, but the passion, the playa breeze is like a passion fruit amber ale. It's got, uh, light tropical passion fruit type flavor is the best I can describe it. Not a fan of it. Yeah, just not a fan of it. I don't think I care for fruity beer too much.
Speaker 2:Uh, this is one you would, I don't know, take to the beach with you lay on the beach and rub suntan oil on your fat beer belly and put that paste on your nose and drink one of these. I like it there you go, sounds like a good afternoon what you got over there on that one. What's number 11?
Speaker 1:so I don't have like a grand description of the uh, the beer itself, but this one's a collaboration. I got one that's uh, they didn't say in the box, it's, you know, some sweet collaboration. So obviously mobcraft is the one that makes the beer, puts it together. But it is a honey citrus lager called walkers walk, which I don't. I mean it's got a map on it and kind of a dotted line you know where you're supposed to follow, kind of like a map if you're on like google maps or whatever for walking directions. But it's a collaboration between broken bat company or broken bat brewing co. I guess I'm not a hundred percent sure where that one is. I don't, I don't know anything about that. That's the trouble about getting the random ones. This you know, we don't have the research. I have the research on mobcraft but not on a broken bat brewing co.
Speaker 1:But it's also a collab with a, indeed, brewing company from Minneapolis so it's got some pretty darn good beers right here in town, so some good options, but uh, yeah, there's really no um, no information. It's out there just shows the. Uh find out more about the. Uh, the thing at the website, the mobcraft beer dot com, is kind of really about all it shows on there.
Speaker 2:But uh, yeah, honey, citrus lager walkers walk so the player breeze passion fruit amber ale that I've been drinking here is actually featured at a Puerto Rican family festival in melwaukee at September 10th of this year, so that's kind of where it came from Los Morales brewery. There's where this, this particular beer, comes from.
Speaker 1:So Well, that's kind of interesting.
Speaker 2:Los Morales Brewery stands as a testament to the limitless possibilities that arise from combining tradition, innovation and cultural influences. I suppose this probably could be a Puerto Rican beer, because it's fruity. Maybe, I don't know if.
Speaker 1:Puerto Rican is like a lot of fruit, or not but I suppose there's a lot of, especially in the Caribbean, tropical. Yeah, there's a lot of tropical fruit, yeah.
Speaker 2:Pineapple, coconut, guava, passion fruit.
Speaker 1:Pine is very. I mean, it's a little bit of citrus, but it's very lager, very light, very. This is a. This would be a good moe on the lawn. You know, 112 degree day, oh yeah, or not moeing the lawn? Just looking at the lawnmower not wanting to moe.
Speaker 2:But what does it taste like? Did you say that, yet Was I not listening.
Speaker 1:It was a little bit of citrusy, but it's a very lager drink, very light, so I wasn't listening, so you weren't, no, but it's okay, that's it.
Speaker 2:I'm too disgusted with this, this piabris passion fruit. I mean for those of you that like fruity beers, I'm sure you would enjoy this. I'm just not a fruity beer type of guy.
Speaker 1:Not your style specifically.
Speaker 2:No, it's not. I don't even know if I can finish this whole one, but I'll give it a whirl. Yeah, if you want to trade, we can always trade.
Speaker 1:That's an option too, Because one and one is two and two is one and one, so it's kind of like the same. But yeah, no, that's so. That's the interesting part about having you know, like now, the 24 different beers with the advent calendar is kind of trying to go through and like so what is this one going to be? Kind of the randomness. That is everything that happens with that.
Speaker 2:So the Morales brothers are the one that developed this beer that I'm drinking here and they have their brewery If I'm reading this correctly, it's in Milwaukee. That's where they started it. They decided to use their Puerto Rican influences with their fusion of tropical ingredients and traditional brewing techniques, and they invited their family and friends and beer enthusiasts on this to make this beer and use their Puerto Rican heritage to try to come up with that fruity type type deal. One of these guys he's a 10 year Coast Guard veteran. He's a former teacher and a nonprofit director, along with Jimmy, the other brother who helped make this beer that I'm currently drinking. He was an army veteran and a police officer. They both brought their dedication and service mindset to the brewery.
Speaker 1:That's kind of a service beer in a way. At least the background is kind of a.
Speaker 2:Yeah, the background of how it kind of started their little brewery and their Puerto Rican heritage to the stuff I don't even know what to say by a breeze, passion fruit and beryl Los Morales Brewery.
Speaker 1:So Los, Morales is part of the brewery, so is it like a collab then with, or is mobcraft just the idea behind it?
Speaker 2:I think mobcraft must be just be the idea behind it or it came to fruition. There we go. I'll get it out of here in one of these.
Speaker 1:Fair enough, I like it. What are his points here? So, as long as we're kind of on the process, and again, if you want to switch, we certainly can, you can get a more citrus lager. Otherwise, if we want to pull the second one, I'm not beyond getting multiple ones out here.
Speaker 2:Give this one a shot. Let me try it here.
Speaker 1:I'm going to pass along the table here. As we get some additional ones, I'll kind of start kind of going over the process here. So the idea of this started in 2011. That's kind of when it really got going. There's Henry Schwartz and Andrew Gearsack draft up the idea of having a crowdsourced type of beer so people could basically decide what's being brewed. A lot of times, brewers try to much better, way better.
Speaker 2:This is way better. That's the stuff.
Speaker 1:All right, so it's a brewer. I mean, you try to. In a way, you want to put your own stamp on what you're doing, but you want to have your own styles. But at the same time you're still a business. You want to make money and so you want to try to like well, I don't really do sourced, but I'm going to make a couple because there's 17 people that will come in and buy it and I'll sell it. So I'm willing to dedicate a little bit of tap room space to that to. You got to be able to make the numbers work. You got to be able to sell the thing. So in theory, you're doing a lot of that.
Speaker 1:But this is taking crowdsourcing just directly to the people is what it's doing. So the concept of what they do is they take their website. They have it set up. As I mentioned, mobcraftbeercom If you want the whole thing, it's a backslash crowdsourced-beer, slash vote-on-crowdsourced-beer, little bit of a word thing. Or just go to mobcraftbeercom and then there's literally a link this is crowdsourced beer and the vote on it. So you can just click on that and then just get there.
Speaker 1:But what they do is they solicit ideas and everybody can put ideas out there, whether you do it on their website, on their social media send them a letter or something I don't know what you would ever do slide into their DMs. I don't know if that's a thing with breweries, but if you're crowdsourcing, you're getting everything. So you send stuff out there. There's crowdsourcing that they try to be able to get and then, several times throughout the year, they basically gather up well, here's going to be the handful that we're going to have as options. So, like right now, they have eight that are on their website to be able to vote on, and you can either log in to be able to vote. It used to be where each vote was $25. And essentially, what you were doing was pre-buying the beer. You were basically selecting here's the eight, which one would you buy? Because then that gives them the idea of like, well, somebody would actually buy that. But you could always say, well, I would absolutely buy that, and then never buy it.
Speaker 2:Right, and that's kind of tough to vote, though, too, to be a devil's advocate when you can't even try the eight beers first. Exactly, and then what did they make?
Speaker 1:And they got fun names. But they do have like a explanation of what it is Like a cozy layer stout. The description here submitted by Jennifer Johnson.
Speaker 2:Oh, that's a good lady.
Speaker 1:There we go. Yeah, she's very nice, kind, Just like your favorite cozy sweater or blanket. This stout envelops you in coconut, butterscotch and chocolate, with a hint of graham cracker. Perfect for settling in by a warm fire with friends. Inspired by holiday seven-layer bars.
Speaker 2:As interesting as that is, I don't think I would try that beer.
Speaker 1:But see, there you go. Now you have the opportunity to be able to do that or be able to pick something else. Sorry, jennifer, this entire thing is all a lot of stouts, but I think it's more for like the holiday, you know, likely, you know it's kind of seasonal to a certain extent, but that's where. So you read that and then you get an idea and now I think you can just vote on it, but before you would actually have to. Now it's when they went on Shark Tank and I'll get a little bit more into that and how that went.
Speaker 1:But then that was one of the pushbacks that they got was how do you just not go on there and say I want sardines and chocolate chips? Sure, gofindlivecom. That would obviously happen, especially if you had somebody with a major following say this is what I wanna do, and then everybody's like well, let's do it, but they don't actually ever wanna do that. Well, now you're screwed, I guess, in a way of having to make this beer, which ultimately I think that they could be like no, that's dumb, I'm not gonna do it.
Speaker 2:Yeah, I'm sure they. You think they would have like a round table or a board or a panel of four people at mobcraft. That like no, this just isn't gonna work for us right now.
Speaker 1:Exactly, and I think that that's probably what they do kind of on the front end now because, like I said, it used to be so to be able to like prevent a lot of that was they would charge $25 basically to vote, but your vote wasn't really necessarily a vote, it was a pre-order of one of the things.
Speaker 1:So if there was eight of them and I'm like, well, I would like this one and I would like that one, you could in theory vote twice for 50 bucks and then down the road you would get a four pack of 20 ounce pounders of that option. What the real beer was If it was made. But that's the tough part too if it was made, because then if you don't have that one made, then what happens to that? Does it just go into your account or something? There was a lot of questions that have that. They've obviously changed that since then. Now you can just vote without that. But I think again, I think that there's some discretion on the back end of what even makes it to the panel to be voted on, rather than just every idea, because I can imagine there'd be millions of ideas that pop out there.
Speaker 2:Right, yeah, if it's all for the general public, who knows? There's no telling how much many emails they get, or messages they get, or recipes they get of trying to do this.
Speaker 1:Exactly.
Speaker 2:I wonder if that's something like Brandon could submit one of his beers and get it in one of these packs around the country. The next question, of course how much is one of these advent calendar 24 packs of beer?
Speaker 1:See, I would have to double check on that because I want to say it was about 50 bucks. I don't remember exactly, but I thought that it's what it was. So this particular mix pack we got at a place called the Beer Dabbler Dupo. Dabbler Dupo is what it is. It's a liquor store, I guess, to a certain extent, but it's not a liquor store that has stacks of bushlight in the corner. It's a liquor store of craft beer, craft cocktails. They don't have like Karkov vodka there, they have like Tattersall gin and a bunch of things like that. So it's on West 7th and St Paul. It's a cool place to go. It's not a very huge place but it's a lot of fun, a lot of interesting things. You can get there, stuff you've never heard of.
Speaker 2:Specialty type liquor store, exactly, and this is one of those things there's no cars like in this place.
Speaker 1:No, there's none of that that's happened in there. So this is one of those things that you could get there with that but otherwise. So what they do is you have the voting on the initial part, so on their website, what they do now is you have the voting and then it goes to the pre-orders. So, basically, if those stack up enough, then they go to the pre-order level, where then you can actually order it, and I think that that helps them prevent like, okay, well, if we have no pre-orders, we're gonna have Sebastian over here make it in his five gallon bucket that he's still trying to learn how to be a brewer and he's the exactly. And cause. That's where everybody always starts.
Speaker 2:That's where. That's where it starts and I think that's the In a soup pot.
Speaker 1:That's the story of these guys too. They started basically in the basement just doing home brewing and eventually kind of built it into this. The two guys actually said that they didn't want to, like they're not into like big business, like that's not the type of people that they don't want to be huge, they want to start like a bunch of little businesses.
Speaker 2:That's kind of what they want to do, so they're more into that.
Speaker 1:So that's kind of where, like, some of this came about. But so what happens is, like you can. I believe it's a little bit confusing and I will freely admit I tried to look quite a bit. I think that you can actually get the beer shipped to you, but a lot of what their website says is, if you do the pre-orders, it'll send it to your local tap room. Now, their local tap room? They have three of them Milwaukee, waterford in Wisconsin and then Woodstock Illinois.
Speaker 2:So they have two in Wisconsin and one in Illinois.
Speaker 1:Yep, and so you basically have to go there. However, they have said that you can have it shipped to you through a website called Bevy, which is B-E-V-V-I, and so it because they had a vendor previously, but then that vendor went out of business and it's illegal to directly ship, which is again beyond me.
Speaker 2:It's ridiculous.
Speaker 1:So you basically have to distribute it to somebody to ship it, because somebody else has to get a piece of the pie. There's got to be another layer of extra money out there the accuracy and taxes and fees you know.
Speaker 1:Exactly, and it is a way that when you do the pre-order, to be able to get it shipped to you is my understanding, and so that's something you can do on their website as well and be able to get it sent there. Although it will from there, I want to say, on there, when you try to click on it, it takes you to a place called Bev B-E-V-V, and that doesn't exist. There's nowhere there for it. So if you do click on that, it goes nowhere. Go to B-E-V-V-I. That'll come up with an actual website and might be able to get it there. Although all I could find on there was like a Irish cream which, don't get me wrong, I like me some Irish cream, but not what I was going for on that one. So this is a little bit trougher to be able to find again. You'd be able to find some of this stuff at the Dabbler Depot in St Paul, but otherwise in Wisconsin and Illinois. It sounds like at the time when they did have that vendor, they would ship. They were shipping to 38 states.
Speaker 2:Oh, wow, so they were distributing pretty wide.
Speaker 1:So I think you can still get it at some liquor stores. But Mobcraft is such a I feel like it's now become such a like you don't have like a. Oh, I like the Mobcraft Blood Orange Ale. You know what I mean. I feel like it's now all over the board. So that's one thing that I think is a little bit interesting about that platform is you don't have certain staples. You know what I mean. Like shells, you have the Oktoberfest. You know that they're going to dabble with a bunch of other stuff, but Oktoberfest is going to be their thing, they'll always have it so this is I don't know if the Mobcraft has like a specific one like that the same beers all the time.
Speaker 1:Exactly, especially because you've got to rotate it so much with all the crowdsourcing you know be able to get the ideas. I'm sure if there's some that just are banners, they probably have those as staples or seasonal staples or something like that.
Speaker 2:So the player breeze there. You haven't taken a breeze, oh.
Speaker 1:I have not taken a pull, that's true. I got it hand-over.
Speaker 2:I've been waiting to look at the expression on your face.
Speaker 1:I know. I'm hoping that it's different than the expression that was on your face, because that was a different look. It is very fruity. It's almost a little sour. It's something there's a little. I mean, it's an amber ale, but a passion fruit amber ale. It's pretty passionate. It does have kind of almost a sour type of taste to it, like a sour beer. It's not quite that. I don't know if bitter is the right way, but that like. It's not that sour I guess, but it's definitely. It's very fruity, it's extremely fruity.
Speaker 2:It's sweet. Yes, it's a hard one to describe. I don't like it.
Speaker 1:Yeah, I don't mind it too bad, I don't mind it too bad, so I can go ahead and keep pulling on this one. I can keep working on that Pull away, buddy, pull away. I'm good with that. So back to these two fellows Again, henry Schwartz and Andrew Gearschak. Gearschak, g-i-e-r-c-z-a-k. Gearschak, I don't have him on speed dial.
Speaker 2:So I unfortunately.
Speaker 1:yeah, great dudes, but I unfortunately. If I'm pronouncing it wrong, I apologize, but again, they came up with the idea in 2011. They first established it as a option to be able to do something within 2013.
Speaker 2:So I'll see you gotta kind of build it out.
Speaker 1:Yeah, get things going. You know, just because you got an idea today, it doesn't mean it's gonna happen tomorrow. Trust me, I think we've all been there.
Speaker 2:Especially an idea like this. It's quite the big idea.
Speaker 1:Exactly so they originally started, I believe as of yet confirmed because we don't have the background of the guy specifically but they were college students that came up with this idea and their first iteration of it was in Madison, so I would presume UW Madison, kind of guessing there, kind of assuming, really don't know for sure.
Speaker 2:But Couldn't be a good assumption.
Speaker 1:It would be an option. But in 2016, they moved to Milwaukee. So a little bit more of a metro area, a little bit different clientele, potentially more people to vote, I guess, sure, you know, college students, it's beer, I'll just have it. You know, I don't know how much they're getting into the voting part, especially in 2016,. Maybe more now, but maybe in 2016, maybe a little less.
Speaker 2:Yeah, probably.
Speaker 1:So voting on the beer again done. You can do it on social media, you can do it on their website. Then the winner is announced and they start designing the label, research of the recipe and some of the ingredients while they're brewing. And while they're doing that, then you can pre-order it. So the current pre-orders that you have right now is the let's see if I can pronounce this one right here. I know Chester A-N-O-C-H-E-C-E-R. It is a Mexican hot chocolate inspired stout, complete with a light dash of spice and cinnamon. The perfect transition to colder nights when an abuela's hot chocolate won't suffice. This stout will, with a kick of spice.
Speaker 2:That sounds like a beer that just needs a transition into the garbage.
Speaker 1:It'll possibly I am.
Speaker 2:No offense to those guys that made it, or ever. I just do not like cinnamon, especially in beer, so it's just not my thing it does make it a little bit different.
Speaker 1:The next one that they have on the crowdsourced preorder right now matcha adieu about nothing, so something with matcha in it. This bright and refreshing IPA is a perfect fusion of vibrant matcha and zesty pineapple that transports you to a tropical, sunny paradise. So it's got the IPA bit to it, so it's going to have a little bit of a fellow too, but yeah, that would be one that I would definitely try.
Speaker 2:So pineapple IPA, that could be pretty interesting. Absolutely.
Speaker 1:And then the last one that they have is a barrel berry, a Belgian style mixed culture beer aged in bourbon. Barrels with blueberries Sounds good to me. I give it a whirl. Yeah, so two out of the three of the preorder, you know, and that's going to happen anytime you go to a brewery or you're going to get somebody to do something you don't like. But yeah, so that's how their bit works. You know they have, like I said they have, eight that are there. We could go through all of them, but they're all pretty much kind of stout. Some of them are peanut butter stout, some of them are s'more stout, things like that. That's kind of the eight that they have there, but they have the three that we kind of review there. That is their current preorder. So they're kind of in the process of making that or they've already started making it.
Speaker 1:So you can get that and get it shipped to you or shipped to the, to the brewery. So when it first started some of the interesting notes that I found out they weren't sourced initially by, like, a Kickstarter. A lot of places will try to do that to be able to get going. They actually used a similar platform called Craft Fund, which I was kind of interested in, like hmm, I would like to know more. It's a Wisconsin based crowdfunding platform similar to Kickstarter, but it's based more around breweries or things of that nature. So when they first craft fund.
Speaker 2:Exactly a lot of Wisconsin stuff. Going on with this company, I'm noticed, is well, you know, when you started Madison and they had to be more you know, kind of in Milwaukee.
Speaker 1:I guess it does not come with any cheese, though I did check, there was no cheese on that.
Speaker 1:I do have a bunch of cheese that I did get. I went to Burnett Dairy the other day so I do have cheese whips and, you know, some sliced cheese Like I got all sorts of stuff. We can be able to work on that a little bit later. So the crowdfunding platform came up with 52 quote co-owners essentially people that kind of chipped in and get like a 1% part of the business or they ship them a beer or something. I don't really know how that part works, but they sourced at $75,000 to start.
Speaker 2:Oh, wow.
Speaker 1:So they were able to get you know kind of a good start and good kind of bass on it.
Speaker 2:I wonder how much it took to get me one of those 52, 1% co-owners.
Speaker 1:Exactly, you know it's $5,000, $10.
Speaker 2:I mean, I'd give $10 to say I want my crap. Oh, absolutely yeah, why?
Speaker 1:wouldn't I? Yeah, I mean, and I think that I've heard of different places doing where you become like a partial owner. They usually try to like, put it out there as like hey, we're going to have a brewery, Do you want to have free beer for life? Which sounds real great, but really you're going to go to the same brewery every single time, especially if they have something maybe you don't like, but maybe you like the dude or the female or whoever it is that's running this thing. They're like okay, so to be able to get the free beer, it's $1,000 and now you're a partial owner, is what it is, and then you just that's your dividends or whatever.
Speaker 1:That's the basic. You know what I've heard of of like bars that have done that. The basics of that is like it's great to go to that same place for a while, but after about a year or so, like you're going to go to like I kind of feel like going to the pub today, or I kind of feel like going to Pizza Hut, or you know what I mean. You're going to go try something else or maybe I want to try a different brewery.
Speaker 1:Yeah, you don't hate it, you don't dislike it, but maybe I don't need to go there today. You know, like I love breweries as much as the next person, but I don't know, I'll go a couple, two, three times a month, you know. So like that's something. I think if you're able to get the investment, you're willing to maybe eat $3 or $6 for a couple of pints at each try. So if you give up a 12 pack a month, sure.
Speaker 2:I think the difference with the mobcraft is they have different beer all the time, so it's not like you're going to the same brewery drinking the same beer, because you never know what mobcraft is going to have.
Speaker 1:This is true. It's a little bit more all over the board.
Speaker 2:They have three tap rooms. You said, yep, yeah, so you can go to any one of the three tap rooms. Well, if you feel like driving the distance to get from Wisconsin to Illinois, but because mobcraft has so many different brews by crowdsourcing the recipes and stuff and people submitting them, it probably wouldn't be as bad because you'd be getting different beer every time, unless you want a different scenery, I guess, right.
Speaker 1:Right, they do have on their website. They do have a tab listed year round beers.
Speaker 2:So those must be the staples, then maybe, yeah, the really good ones.
Speaker 1:So they do have seven that are listed as their year round ones. They have out of office a refreshing light hopped ale squeeze and juice IPA, juicy IPA, that shit crazy. Even though it's got like the dollar sign and exclamation points, so it doesn't actually say you know that a coffee brown ale, oh really Coffee, I know it.
Speaker 2:Please, please, keep coffee out of beer. Anybody out there that brews beer home brews just do not make beer that tastes like coffee. Could you please just not do that.
Speaker 1:Don't worry. It's balanced milk sugar sweetness gives way to the robust coffee flavor.
Speaker 2:So it's got milk sugar sweeteners. Oh, that sounds great. Yeah, not on your. Give me a case of that. Pre-ordering that one, that's okay.
Speaker 1:The next one is the low funk pH, low funk. So I think it's.
Speaker 2:Sounds like 80s rap song. There we go.
Speaker 1:It's got kind of a 70s vibe with the the kind of disco light on the logo that they have on there. It's a sour ale with lactobacillus. Hey, I'll try that. There we go. I'm in Too legit to wit.
Speaker 2:a wit beer Belgian style who made that song Too legit to quit? It was LL Cool J, wasn't it? Yeah, yeah, I think so. No, no, no.
Speaker 1:Was it MC Hammer?
Speaker 2:Oh, it was MC Hammer. You're right, yeah, it was MC Hammer, yeah.
Speaker 1:Vanilla wafer porter A vanilla porter. Vanilla ice Smoothe vanilla with chocolate malt notes. There we go, rob Van Winkle. Smooth vanilla, mobcraft, amber. Break it down with this amber ale. Break it down Boasting a robust copper hue.
Speaker 2:Yeah, some good 80s themed beers.
Speaker 1:Absolutely. I like it yeah.
Speaker 2:I still haven't tried a vanilla flavored beer. I need to find some vanilla flavored beer.
Speaker 1:We should get you some vanilla porter or something, if anybody can recommend it.
Speaker 2:Put it in the comments of any type of vanilla beer I should look for. I'm interested in trying a vanilla beer absolutely.
Speaker 1:I think that'd be. That'd be amazing to be able to have something like that. But that's something on the website or on the other website, but the on the social feeds and we'll maybe get that on.
Speaker 2:You try a vanilla beer ever.
Speaker 1:I feel like a half, but I don't remember it, so I'll have to try it again, probably one of the trying to think of what it was. There is a, not a crowd source, but a Open source, I guess. So, like, here's the basis of the brew and then you can kind of make your own version of it, and Brandon made one of those, but he made it into like a cookies and cream. Black is beautiful. Porter, my god, is the best beer that I've ever had in my entire life. That's hands down, absolutely hands down, doesn't even matter. Give me whatever you got, I will try it. That one wins.
Speaker 1:So let me tell you All right, we got to get this guy into doing some stuff. I'm telling you we got to do that. So, yeah, so on the website they got all the different stuff, you know, the, the normal ones and the, the crowdsourced ones. So you used to be able to vote for the $25. Now it's just kind of you vote and then there's the pre-order. So I mentioned a couple of times a little bit, that they went on Shark Tank. Yeah, they did make an appearance on Shark Tank.
Speaker 2:I'm curious to know if anybody bought into them. So they Cuban.
Speaker 1:I Haven't he plays into this you definitely plays into this nice, so I couldn't find the video. I think that it's probably a Licensing thing because it must be on a streaming service or something, because ever that I googled and I don't have like all of the streaming services, so I didn't go to sharktankcom or something like that. So I don't know if it's on ABCcom or something, but I couldn't. I looked in multiple different places I did. I promise I did not half-ass this one.
Speaker 2:I have asked a lot of this.
Speaker 1:But this one I did not, but I couldn't find the actual video of when they were on there.
Speaker 1:But I found a lot of descriptions of where they were on there, so what they were looking for at the time when they went in there. They were in two different locations at the time and they had, I believe, and maybe they still do. They don't have it listed on here, but they they at the time were talking about a location that they were working on in Denver. So they may be in additional locations than what's here, but that's all they have listed is the three locations the Milwaukee, waterford, woodstock, illinois. But so they go on there and their plan was they wanted to be able to expand. They're basically their production facility, is the idea of it. So the idea of the mob craft is they could have multiple different locations that had tap rooms and maybe a little bit of storage for some beer, but they would have one location that had the production facility, thus Reducing some of the cost it is associated with a lot of times. That's the things you have now. I have.
Speaker 1:Now you have to have this massive building all this infrastructure, all this equipment to be able to make the same beer that you're Making a couple hours away. So the idea is we have one big central location that makes all of the different things, but then we have little satellite offices all over the place that, like, it's cheaper for me to buy a truck and ship it there over time. Then it is to buy a whole building, all new equipment and all the different same stuff and multiple locations. Yeah, and so I think that that was kind of what their thought was, and so they went into this. And Shark Tank is always mind-boggling to me because who comes up with the numbers like? I never understand that, but maybe that's why I'm not a successful business person and I work instead in government. That's probably what it is. But so they go in and they asked for four hundred thousand dollars for a sixteen percent share of the company. At the time they were doing enough business that showed four hundred thousand dollars, like that previous year in profit.
Speaker 2:Wow, so they were. They were asking the shrugs for four hundred grand for sixteen percent of mobcraft.
Speaker 1:Yes, that's what they're, yep, okay and so it's a little bit mind-boggling to me. So they're asking for that, even though they're making about that in profit. So they must be putting a lot of that back into infrastructure, or?
Speaker 2:right whatever, maybe the company exact.
Speaker 1:So they're looking to basically expand this to become a little bit more of a nationwide type brand. That's what their goal was to be able to do it, you know. So good idea and you know, try to be able to do that. So a little bit of discussion. That was one of the first things like I was talking about before.
Speaker 1:It was actually mark Cuban that said what if I wanted to do sardines and chocolate chips? And he's got a little bit of a social media following. Let me tell you just a little. And so that's where, like that's where the Legitimacy of that question comes from and that's where they said, like well, right now it's twenty five dollar pre-buy to make a vote. That's what your vote is is. You're pre-buying something. And so essentially you at the time, I believe you had an account and you just paid twenty five dollars to vote and then you would vote for something. But Obviously, if you didn't win, you'd still have twenty five dollars on an account. You just wouldn't get that beer because it didn't win, but if something else won that you did vote for, you'd be able to get that. So that was kind of their idea to be able to kind of Mitigate some of the, like I said, the goofy flavors or goofy ideas, I would like mine to taste like Berber carpet and wall paint.
Speaker 2:Oh, you know what I mean. Like long as there's lead in it, I'm all in, exactly.
Speaker 1:Yeah, get me some, some good old-fashioned lead paint. You know that. So that's where they try to, you know, mitigate some of those things. So that was kind of the idea. As they go around the room, the Did different sharks. Kevin O'Leary, he had a little bit of interest, he's the yeah perfect.
Speaker 1:Yes, he's the ball guy. Yeah, the mr Perfect looking dude, he goes after it a little bit. He's like alright, so I like the idea and I think that I may be considering it, but it costs so much for the infrastructure. Like we were just saying about wanting to have those satellite things, yeah, why don't you just outsource the actual making of the thing? You guys come up with the recipes and then just give it to Somebody else to make it. Thus you're saving that much money. And now my investment goes to more locations.
Speaker 1:He wanted to press that way. Well, the owners, henry Henry was the one that was on there Henry Schwartz I don't know if both of them were on there because, again, I didn't see the video, but the way that it describes online is Henry was the one that was on there. He kind of pushed back on that. He's like no, I think people want to actually see us make it, because it's us that are Sourcing it to make a thing. Yeah, we're creating, not just creating the recipe for somebody else to make. So I kind of get where he's coming from for that. So then it went down to the next person, laurie Griner. She's in it a lot of different things. She's like I don't really know much about beer, so I'm out, so I didn't take me.
Speaker 2:It's like well, that was a quick one out of her, robert Hurry a vet her, vet yeah, hr Javc. I can't if I feel, looking guy, he has nice hair, yeah, yeah, looking good, yeah, look good at the end.
Speaker 1:He is not a beer guy, so he's out. What is with these people? Oh, it gets better. Dream on John. Yeah, I don't like beer at all. I hate beer. I'm out. Wow, way to entertain that yeah exactly so things are going really well. At this point they're not even getting like conversation, mark Cuban now, after he pushed out, pushed out his options or whatever.
Speaker 1:He comes back and he says you know what I do? Like me some beer. I do enjoy some beer, but I'm a Bud Light guy, so I'm out. Seriously, I know I was extra. When I read that I was like are you kidding me?
Speaker 2:What are these?
Speaker 1:people drink.
Speaker 2:I know like they just drink like water and it's amazing to me.
Speaker 1:I thought that he would be a little bit more into the wide variety of the scene Instead of just like the. So three out of five don't like beer.
Speaker 2:Yep, one of them likes Bud Light. Of all beer, that's got to be the worst light beer in the history of light beer. In fact, you know, I'll probably drink a Bud Light before I drink that. But come on, three people of those tycoons business tycoons don't drink beer. One likes Bud Light, I was. I was a little bit surprised. What are they doing? That too? Is there some rich stuff that are out there we don't know about? Maybe they have their own?
Speaker 1:brewery themselves or something they may have. Maybe they already work with mob craft themselves. Like I'm out because I already have it.
Speaker 2:Mark, you owns the Dallas Mavericks. What is he drink when he's at the game? Soda water, bud Light.
Speaker 1:That's about it. I'll know the way he acts on the sidelines, so I think he has a bunch of them. Yeah, so that's apparently what Mark Cuban said. So I'm back to Kevin O'Leary. He was still on the outsourcing and not really wanting to build the infrastructure and he's like, no, I'm not really gonna budge on that, and so I'm out, and so they got declined.
Speaker 1:They know nobody, nobody did it but that's one of those things where it's did you really get nothing, because you're still on Shark Tank and not a nationally broadcast television thing DC. So it sounds like they did still pretty good from bad and have expanded their business a fair amount.
Speaker 2:Yeah, that's pretty cool.
Speaker 1:Yeah, so yeah it, it didn't work out, but it didn't go bad, I guess is the way that I'll maybe put that.
Speaker 2:So yeah, anytime you can get on that show, just even do a pitch, even if they don't buy into any of it is right. It's gonna do some good for good for your company or your business or your idea that you have, you know, getting out in front of those millions of people.
Speaker 1:Oh, hundred percent. If you can see a million, if you can have a million people see it, that's not a bad thing. Right again, I think we've talked about that before.
Speaker 2:If you get one percent of that, that's still a pretty big and then even if those only one percent even buy anything, just those other million people might talk about it. Hmm, you know, just spreading more to mouth, like that.
Speaker 1:Yeah, exactly because if no one else, it's a great idea. You know what I mean, because you, you could, you know I mean, yeah, so you're not gonna get everybody's getting gets an opportunity, but you can kind of in a way like you can do it a little bit, like you know, like radio stations do, like do you really think they're just pulling? One person wants to hear the most popular song, like.
Speaker 1:I want to Hear Taylor Swift. No, they probably had 47 calls on that they're just using. Sean from Apple Valley wants to hear Taylor Swift. Well then, now 93 other people are happy because they got the song that they wanted. So they probably there's a little bit of that, I'm sure, with the crowdsourcing did like.
Speaker 2:Well, like 12 people submitted like this pineapple upside down something real, similar to it or something for the record.
Speaker 1:I will never ask for a Taylor Swift song, I just want to clear that, clear the air on that Is this where the editing, the magic of editing afterwards.
Speaker 2:Well, I think we'd have to get through some licensing stuff there.
Speaker 1:That's possible. We'll find the God. Who is it? There's a there is actually as now I'm not gonna be able to think of it while I'm doing it here but there was a Taylor Swift song that was a redone by a rock band. Oh, okay, so let's see if I can find it quick, or whatever. It was a I'm trying, I'm feeling, to remember who it was. Let's see if I can find it. It was blank space, was the name of the song. Blank space Fur.
Speaker 2:I don't even know, if I know I prevail you, I think you would know it.
Speaker 1:Oh, but yeah, I prevail, so anyway. So it's a Taylor Swift song remade by a hard rock band that became kind of kind of a banger. You know I kind of like it. You know I mean more of a hard rock kind of guy. You know, like not the shine down this hard rock, but, like you know, shine down Metallica. Like you know, I just went to skillet and theory, which still is a little bit disappointing, I won't lie.
Speaker 1:It was good and it was solid. And watching Jen Ledger do her thing up there, let me tell you she was getting after it.
Speaker 1:But there Is it. John, I'm sure remember the lead singer's name he was. He had like a cold or something going in and so his voice is kind of cracking. Oh, so, for the first like two, three sons, he actually like after about four songs, like they did little kind of musical interlude where they did some other stuff and whatever and he was offstage. I think he was like getting water or cough drops or something like that and he actually came back out and talked about like it's taken me a couple of songs to really kind of warm up into this, and so now we're ready to get after it. Sure, which kind of was like why didn't you do that? A locker room, not locker room.
Speaker 2:You know what I'm saying? Yeah, pregame, a pregame, a vocal. You guys, you're supposed to be like the vocal exercise.
Speaker 1:Whatever like you know, take that moment to be able to do that kind of threw me off a little bit. But because for the first like the way that I described it to Kyle that I went to the concert with and then again to Amanda later on, was, like the first couple of songs, he sounded more like a guy that was doing karaoke to the song.
Speaker 1:Oh and really loved it because he was really into it, but like he'd say something like yeah, and it just sounded more like he was into the band rather than in the band. It was kind of weird, but I was still good. I mean, it was still like, you know, a lot of bears and a lot of good songs or whatever, and it was fun to be able to, you know, be a part of that and whatnot. But theory of a dead man though they they wailed pretty good. I thought I would do much more of skillet, but I knew just about everything. That theory there, yeah. So they put out a really good show and they actually did like two or three different songs from other bands, like during the course of that, just kind of messing around with some other stuff. It's kind of fun, it was good good, not to mention.
Speaker 2:You know the drummer from theory of the dead man for a brief Second. He was the drummer Tran Lagerman. Oh no, ice is drummer, that's right.
Speaker 1:I do forget it. I sometimes I do forget about that. So, yeah, you know, good dude, you know, I'm sure you know. I don't know if he was there that night. I guess I should have maybe reached out to see if he was going out of that concert. But he might have been in Florida hanging out with vanilla ice or something, I don't know. But yeah, no, it was. It was still a good time. I mean, you know, live music is always solid.
Speaker 2:Yeah, you can't beat live music, just the feeling, the energy and just kind of gets it going. You know what, whether whatever it is rock-pop, punk, whatever and just live music in general, you know, go bar, band and town, you know it's just, it just really gets you going and it's good atmosphere, absolutely yeah.
Speaker 1:It's. If you can have that good energy, then you got it. You know, then it's, then I'm in. You know, it doesn't even have to be, like you know, harder and it could be kind of slower if you really want to go that direction, but if you have some energy and passion to it, yeah you got. You got people wrapped around you. I think that's for sure. So, yeah, I mean I, that was, that was a good time, you know, for that too. But yeah, so that was a kind of little tirade on just music, but that's fine, you know what that's.
Speaker 2:What we're here for is please bring the random is Podcasts all about you. Never know where it might go. You know there couldn't be an episode where we barely talk about beer, and it couldn't be something else. You just never know.
Speaker 1:It's been known to happen. I think there's a couple episodes that are maybe like that a little bit. I think even the the alien episode probably Maybe a little bit more. If you haven't already listened to it, check out that episode where we talk about the alien beer and we talk a lot about whether aliens are real.
Speaker 2:Lot of other things besides beer on. That episode is more about aliens than then beer specifically.
Speaker 1:So yeah, so mob craft is our beer of choice today, and it's not really a certain kind and usually we pick one beer, so you can kind of drink along with us and me. If you want to drink along with us, you can certainly go get the 24 days of beers or 24 days beers, I think that's what it says. Cheers to 24 beers. But yeah, it's got all sorts of different kinds of beers in there. I guess later on maybe I'll pull up on another one or something. I think mostly I just want to get the box out of the refrigerator.
Speaker 1:I don't necessarily I'm worried about it or whatever, but I think that Amanda's probably yeah, I don't know why it wants it in there anymore. Yeah, she's ready for that to be gone out of there. So, yeah, but it's a yeah, it's kind of interesting idea for that. You know the crowdsourcing plan, so if you want to know more about that specific one, you can vote, even if you want to mobcraft beer com.
Speaker 2:And let us know in the comments below if you do vote. Let us know on any of the comments on any of our social media platforms or anywhere. Curious to see what you might vote for and if you're looking.
Speaker 1:I want to know specifically, I'd like to know even right now, the, the Mexican hot chocolate stout, the refreshing IPA or the Belgian style culture beer. Which one of those three would you maybe vote for, like maybe even check out those? And yeah, if you do pre-order one, I'll tell you what. Even if you do pre-order one, maybe we'll come to an episode with you and we'll try it with you.
Speaker 2:Oh perfect, there we go.
Speaker 1:Or we'll just come and drink it with you guys. Don't even have to even bring the equipment. We'll just come in, not come and drink with you. That that's always fun too, so, but yeah, that's a kind of the recap of mobcraft beer. So I hope you enjoyed all of that for the course of this episode.
Speaker 2:I'd like the idea of it. I think that it's a great idea.
Speaker 1:You know it doesn't always led to like that same kind, but it definitely brings out that opportunity for off the wall.
Speaker 2:Yeah, it sure does, and I think it allows home brews or home people that brew Home breweries, local breweries, smaller breweries, just to try to get out there a little bit. You know they don't have the funding or the research, or well, not necessarily the research but the resources to Get their beer out there. If they submit the recipes to mobcraft actually kind of get out there and get Distributed a little bit yeah and that's where you can get even beers.
Speaker 1:You know, kind of like this one, thank you. We're saying the other brewery and then stand for story for Playa breeze. But yeah, you can, you can get into some of that. You can also get into the other one that that we had of the logger, one from, indeed, and broken bat brewing coal.
Speaker 2:So which is much better, much better, a little bit different so walkers walk. There's that name of that beer. I'm glad we traded for sure.
Speaker 1:So broken bat brewing coal out of Milwaukee, wisconsin, on that one too, just as a slightly momentary background, right out of Milwaukee manifestation of a lifelong baseball fan. So, yeah, founding in 2017. So a little bit of background on that. So Kind of more information on on that particular one, but that could be another episode in the future too. Yeah, like indeed's also a good, solid one too, but I know that we have a handful of them that we got on our docket coming up.
Speaker 1:We're gonna look at, possibly some Christmas beers, I think Seasonally, we're looking at potentially some Surly beers coming up. If you have a specific Surly one You'd like to, you know, have us try. Definitely send that our way. Otherwise, I do have kind of a mixed back that I'm kind of sitting on right now that might be able to try one of those. But if you have one that you'd like us to try, definitely reach out on any of our socials. If you have a even just a specific Brand, you know, if you want us to try summit or if you want us to try we already tried Breckenridge, but you know, if there's a specific one, that you know specific brewery that you really want us to be able to try Definitely reach out. You know all of our socials. You know Facebook, twitter, x. Sorry.
Speaker 2:Yeah well, whatever we're gonna call Twitter, he may not musk says Twitter, he's like X aka Twitter, exactly.
Speaker 1:So any of those Instagram. We're also on all of the major podcast profiles you know, primarily throughout their Buzzsprout, and then it kind of goes everywhere you know after that. So we're on all the different things so you can find it's just about anywhere. So the proverbial like share and subscribe, tell your friends, tell your enemies, tell your parents, tell your coworkers, tell the, the guy at the end of the bar, and they just play the clip for him on his phone. So we get the extra. I Tried to like tell somebody about it. I'm like I brought it up on my phone, I'm like I should bring this up on your phone and we get an extra subscription. So, yeah, definitely you get the info, information out there.
Speaker 1:It's a lot of fun to be able to bring you these episodes and, if nothing else, be able to have the beer. You know I'm probably gonna be doing that anyway, but you know you do to talk about it a little bit and, you know, be forced to learn a little bit. You know it's so dark, but I can do it. I'm pushing through, overcoming those obstacles for the, the listening audience. So, yeah, that's our recap of mobcraft beer. So hope you enjoyed that. That brewery and Sean anything Dan.
Speaker 2:No, thanks for listening everybody. We continue to do this for fun. We got a small little following. We'll do another. Shout out to the folks in Grandbury, texas. I notice you guys keep downloading every episodes. We appreciate you downloading, love it. Thanks a lot, everybody. God bless you all and until next time.
Speaker 1:Cheers.
